// About Me

I have nearly 25 years' experience in the creative industry with the last 20 being in corporate, in-house design teams. It's where my passion lies, and in recent years the management, mentoring and development of designers has felt like a natural progression from my many years spent in creative roles.

// Management

My most recent experience has allowed me to:

Lead a 12-person team, including 5 creatives, responsible for the creation and launch of industry-focused campaigns aimed at growing market share across 20+ specialisms that included finance, technology, education and construction.

Provide creative direction and overall strategic vision for campaigns produced by the Creative Studio team.
Recruit key creative personnel to ensure the team delivers creative excellence in a digital-forward landscape.
Lead the team responsible for the creative rollout for the ‘Working For Your Tomorrow’ global rebrand.

Chair the Creative Competency group to improve collaboration between creative teams across the globe.
Source external vendors and manage annual contracts with image libraries, technology suppliers and hardware/software support providers.
Work directly with the UKI Marketing Strategy Team and internal business stakeholders to deliver annual plans.
Build, implement and continually develop robust Asana workflows across the Marketing Team.
Develop and monitor annual OKRs for the creative, social media and PR teams.

“I have had the great pleasure of working with Adam for 3 years. During that time we’ve navigated complex challenges across creative, branding and more recently social, PR and campaign content management. Adam’s natural demeanour of calm puts you at ease that he is in control, coupled with his insight and knowledge you feel reassured that all will be accomplished.”

— Robin Sturmey, (former) Marketing Director, Hays Specialist Recruitment

// Technical Skills & Training

Advanced Software Skills

Adobe InDesign, Photoshop and Illustrator
These are the main software packages I used daily for over 20 years in my design-lead roles.

monday.com and Asana
I’ve used both of these in my most recent roles at Hays to templatise project governance, track project response vs spend data, and build out project timelines for all stages of national and specialism-lead campaigns.

Intermediate Software Skills

Adobe Premiere Pro & After Effects
I’ve always been a multi-disciplinary designer, and spent a few years at Hays using these for video and motion graphic content for social media.

MS Office Suite
I’m probably stronger with Powerpoint, but I know how to use most of the Microsoft applications.

Training & Workshops

Coaching Conversations and Mentoring (Hays)
A full-day workshop focused on Active Listening skills, providing feedback to team members, and identifying strategies that will help them to develop.

LEAD: Leading Wellness (Hays)
A four-part course focused on positive psychology and ways to improve your wellbeing through personal growth.

Storytelling for Action (D&AD)
A three-part course exploring the principles of great brand storytelling and how to apply them to commercial creativity.

Creativity as a Catalyst for Change (D&AD)
A three-part course outlining the realities of using creativity as a catalyst for change within a commercial setting.

How to be a Creative Ninja (Now Go Create/Claire Bridges)
A workshop that equipped me with a creative toolkit to consistently think more creatively and gain confidence to generate fresh ideas.

// Creative Skills

Creative Strategy

Data analysis and storytelling, along with great stakeholder management, has long been my method to maximise return from campaigns.
Team Development

Mentoring creatives and supporting them in their development however I can, is my favourite part of being a people manager.
Asana Workspaces

I’ve built many fully-integrated Asana Portfolios for my teams, keeping track of projects from initial brief through to post-campaign analysis.
Brand Development

I’ve rolled out brand refreshes at two major corporates, and created supplementary guides to support EVP and DE&I programmes.
Digital Reports

Creating digital-forward reports was a natural progression from my background in print, and something that I’ll never tire of.
Social Graphics

From simple carousel posts through to a series of animations for campaigns, I’ve created social graphics for all occasions.